This module provides basic concepts of sales. It is a headlight for sales professionals on their career clarifying basic critical elements such as sales role, loyalty, sales process, different functions within sales organization.
- What is sales and differentiation between sales and other customer focused functions
 - Inevitable finance knowledge for sales professionals
 - Inevitable marketing knowledge for sales professionals
 - Sales channels and different types of selling
 - Different sales functions within the sales organizations
 - Buyers and their motivation
 - Selling cycle and purchasing cycle