E-Marketing

This program is a workshop to introduce you to the world of e-marketing. You will do everything yourself from key word search, SEO, online analysis, online campaigns to website design.

 

Outlines:

Introduction 

• What is marketing?

• What is e-marketing?

• What is e- marketing strategy?

• The internet in the traditional marketing mix

 

Market Research & Crowdsourcing

• How a crowdsourcing campaign is managed

• The pros and cons of crowdsourcing

• Case study

 

Web Development and Design

• Introduction

• How it works

• Planning – laying strong foundations

• Designing

• Developing – technology gives it life

 

Writing for the Web

• How it works

• HTML

• An introduction to key phrases

• Types of web copy

• SEO copywriting

• Best practices for online copywriting

 

Search Engine Marketing

• The importance of search to a marketer

• Onpage -Search Engine Optimization SEO

• How it works

• Tools of the trade

• Pros and cons

 

Online Advertising

• Introduction

• History

• How it works

• Types of adverts

• Targeting adverts

• Behavioral and demographic targeting

• Tracking

• Tools of the trade

• Facebook Linkedin  Google AdwordsYoutube

• Pros and cons

 

Video Search Engine Optimization 

• Introduction

• History

• How it works

 

Off page SEO

• Social bookmarking

• Back-linking,Online article syndication

• Website submission to directories

 

Social networking

• Facebook

• Linkedin

 

 Email Marketing 

• Capturing leads

• Use of mail service providers

 

Making money online

• Affiliate marketing

• Google adsense

 

 WebPR

• How it works

• WebPR tactics

• Tools of the trade

 

Online Reputation Management

• Introduction

• Dell Hell

• How it works

• Ten rules to recover from an online brand attack

 

Web Analytics&Conversion Optimization

• Introduction

• History

• How it works

• Tools of the trade

• Pros and cons

 

Objectives:

By attending this workshop, attendees are expected to gain complete understanding of the online world.

 

Who should attend?

• Marketing managers and executives

• PR executives

• Website developers

• Online business operators

• Executives interested in launching online business

 

Instructor:Mohamed ElDemerdash

eg.linkedin.com/pub/mohammed-el-demerdash/19/121/b26

• Business internet marketing consultant helping businesses become more profitable through high online visibility.

• Digital strategist, speaker & social media consultant & trainer.

• Bridging business Sbrategy, Targeted objectives and ROI with digital marketing platforms.