Professional Development Programs

This course provides an overview of international business including the following topics
- Introduction to the international business
- The motives to move from domestic to international business
- Expanding international operations to a different country – roadmap
- Alternative entry modes

This course provides in depth knowledge about formulating international business strategy.
- Preliminary environmental scanning
- Conducting target country strategic analysis
- Evaluating alternative target country decisions
- Evaluation alternative entry strategies
- Starting up local remote operations

This course is about developing and expanding the corporate marketing strategy to an international marketing strategy
- Different approaches to international marketing
- From Global to multi-domestic … full spectrum scanning
- Global branding and identity
- Localization of the international marketing strategy

This course covers the financial aspect of conducting business internationally
- International financial instruments
- Guarantees and security of remote fund transfers
- International financial guidelines and agreements

This course represent the safety valve of the international business operations. It covers the legal aspect of conducting business in different legal environments, different legislation systems and different agreement interpretation systems.
- International contract forms
- Alternative dispute resolution mechanisms
- Arbitration
- Legal negotiations in an international environment
- Keep the focus: Business health and future growth