General Management Programs

Objective

The objective of this program is to introduce participants to the concept of branding. By the end of the course participants will be familiar with the concept of brand identity— brand “personality”—and brand management.

Outlines :

1.      Introducing the Brand Concept

2.      Building strong brands – elements of branding

3.      Strategic Branding Options

4.      Key Drivers of Branding: Corporate and Customer Strategy

5.      Defining the Brand Essence

6.      Building the Brand Identity

7.      Branding Through External Communications

8.      Measuring Brand Value

9.      Managing the Brand

10.  Case Studies

Training Material:

1.      Printed Handouts

2.      Pens

Course Duration:

-          3 days (5 hours each )

Certificates:

-          Each trainee will be offered an attendance certificates issued by SHIFT, and signed by its Management and the Trainer.

Payment terms and conditions :

Payment must be received within 21 days of the invoice date or in advance of the training course,. Payment can be made through:

Bank check in the name of -شركة شيفت للإستشارات والتأهيل على الأعمال الإدارية والتسويقية والطبية

-Bank transfer to SHIFT training and consultancy bank account:

Bank Name:    HSBC, Egypt, Sheraton Heliopolis branch.
Name:        SHIFT
Swift Code:     EBBKEGCX
Account Number: 055 047 195 110

Group discounts

If 4 or more people book on the same course from the same Company they qualify for a 10% discount off the combined course fees.

Cancellation Policy

• Only two weeks before the beginning of the course, the applicant can be totally refunded.
• Before the first day of the course  35%  will be deducted for registration process
• Other than that there is no refund.

•  Strategic management as a vital process in the organization.
•  The vocabulary of strategy.
•  The Marketing strategy process.
•  Eternal Analysis-Macro level (PESTL).
•  External Analysis-Micro Level (5 forces).
•  Internal analysis and core competency.
•  Strategic choices tools.
•  SWOT analysis.
•  Blue ocean strategies.

•  Marketing in a changing world.
•  Difference between marketing and sales.
•  Marketing vocabulary needs, wants, and demand.
•  Products VS services what are we offering?
•  The marketing process.
•  Market Segmentation, Targeting and Positioning.
•  Developing the Marketing Mix: 4P’s/7P’s.
•  Basics of marketing plan